Action opens its first store in Portugal

Action, the fast-growing non-food discounter, opens its first store in Portugal on Thursday, February 29th. The company’s first Portugal store opens in Vila Nova de Gaia, in the Porto district, and more stores will open in other regions before the end of 2024. Portugal is the 12th country where Action operates.

Starting Thursday, February 29th, residents of Vila Nova de Gaia and anyone else visiting can enjoy the Action Formula: a selection of 6,000 products across 14 categories (ranging from toys to household items, gardening, DIY, and food) at the lowest prices. Action introduces 150 new products every week, ensuring a relevant assortment that caters to various needs and preferences. Action offers 1,500 items for less than €1. More than two-thirds of all products cost less than €2.

Additionally, as a leading discount retailer, Action feels responsible for continuously improving its products, supply chain, and CO2 emissions. Products are improved by reducing their carbon footprint and increasing their circularity. Already, 100% of Action’s cotton products and 94% of Action’s wooden products are sourced sustainably. Action expects to achieve its goal of 100% sustainable sourcing for wooden products by the end of 2024.

“We are excited to open our first store in Portugal. This is an important step in our growth plans and we are convinced Portuguese people will enjoy shopping at Action. We want to bring the unique Action experience to all parts of Portugal and introduce it to a growing number of Portuguese customers” explains Bart Raeymaekers, Action’s Regional Director for Benelux, Germany, Italy, Spain, and Portugal. “Our success relies on the commitment of our teams, which we are very proud of. I want to thank them for contributing to such an achievement”, he adds.

“We welcome the arrival of successful Dutch companies such as Action. They not only bring a new shopping experience but also job opportunities to Portuguese people. We appreciate businesses that strive for sustainability in their daily activities. I wish them success in opening this and new stores and fruitful results for their circularity efforts”, said Esra Sen, deputy ambassador of the Kingdom of the Netherlands in Portugal.

With more than 2,500 stores in Europe, Action employs more than 69,000 employees.

Spacious and easily accessible, the new store measures more than 995 square meters. It is located in Focus Park. The store is open from Thursday, February 29th, from 09:00 am to 09:00 pm, Monday to Sunday. To celebrate Action’s first store opening in Portugal, the 100 first customers entering the store will receive a 20€ gift card.