Dutch consumers name Action Best Retail Chain and Retailer of the Year 2025

Zwaagdijk-Oost, 6 November 2025 – Action has been voted Best Retail Chain and Retailer of the Year 2025 by Dutch consumers. With its promise of small prices and big smiles, Action has once again won the hearts of the public.

Earlier this year, Action also won in the categories ‘Household’ and ‘Department Store’, confirming its strong position in the daily lives of Dutch consumers. Action offers a range of 6,000 high-quality products, including an increasing number of sustainable items, across 14 categories – from toys and household items to garden, DIY, and food – introducing 150 new products every week.

“We are incredibly proud to receive these awards in the Netherlands, the country where our journey began, which makes it extra special,” says Thomas Smit, General Manager of Action Netherlands. “So many customers cast their votes, making these awards a fantastic recognition of their appreciation. A heartfelt thank-you to our loyal customers, our suppliers for their contribution to this success, and of course our dedicated team members, who are the heart of the organisation and whose hard work and commitment to great customer service are key to our success.”

Action opened its first store in 1993 in Enkhuizen and has since grown to 419 stores, employing over 22,000 team members across stores, offices, and distribution centres in the Netherlands. This recognition underscores the vital role that employees play within the Dutch company. Action takes pride in being a company where people have the opportunity to develop their talents and grow alongside the business.