Qualitative and durable toys for children from all households made accessible by Action with our private label: Mini Matters. The assortment exists of primarily wooden toy products and plush made of sustainable materials. Mini Matters was launched three years ago with safe top-class toys at highly competitive prices.
Mini Matters: quality, safety and sustainability matters
Action scores highly with professional-level collection services
With more than 400 stores, Action is a firm fixture in the Dutch retail landscape. This year, the fast-growing non-food discount retailer took home thea Gouden Bakkie Award for its good collection results achieved in the area of lighting.
Did you know? Makeup at Action is vegan
Makeup that is good for the people and our planet. That is the high quality and 100% vegan makeup line from our private label Max & More.
Celebrating milestone together with partner SOS
Our CEO Hajir Hajji handed a cheque of 100,000 euros to Arian Buurman, CEO of SOS Children's Villages. The money is raised through the sale of big shoppers specially designed for reaching this milestone.
Smarter and more sustainable packaging
The production and disposal of packaging material presents an enormous challenge to the environment. By making changes in the packaging of products, we ultimately make them more sustainable.
Opening third Action import hub in Gonfreville-l'Orcher (France)
On June 16, Action celebrated the official opening of their third import hub in Gonfreville-l'Orcher, France, near to the port of Le Havre. Just as the import hubs in Marseille (FR) and Wroclaw (PL), this third hub will be operated by our logistic partner Katoen Natie.
Hotel quality towels for a small price and sustainable!
Towels that give you the feeling you’re in a wellness center; that is what you can expect of our premium quality Hotel Royal towels made from 100% cotton. Hotel Royal is one of Action’s many private labels. This is a label that provides you the luxury and comfort of a hotel towel for a small price. These towels meet the requirements of the 'OEKO-TEX® Made in Green' label. Which means that the towels have been tested for harmful substances and have been manufactured under responsible conditions. On top of this, they also bear the Better Cotton Initiative (BCI) label of which Action has been a member since 2018. Creating additional positive impact for cotton farmers globally.
Action’s skin care range Alvira is 100% vegan
At Action we have several private label brands. One of them is Alvira Skin Care. All products under this label are 100% vegan, dermatologically tested and take care of every type of skin perfectly for a good price. Our Alvira skin care range consists of various skin care products, such as fresh face wash, micellar water (awarded with the Editors’ Choice in the Belgian Beauty Award 2021), makeup remover, day cream and more
Progress through insights into product circularity
As a leading retailer, it comes as no surprise that our products are the largest impact contributors. We therefore invest in sustainable sourcing and production to enable our future and responsible growth. Our collaboration with impact organisation Circle Economy generates company wide insights into where our products stand on circularity. With the insights from circularity baseline assessments per category we can assess how circular our 14 product categories are.