23 March 2023

Action continued to experience strong growth in 2022

Discounter Action has ended 2022 with strong financial results. The company grew in the countries in which it operates and its number of stores increased by 280, which is a record level of store openings in a year. In addition, good progress was made in improving the quality and sustainability of its products. This is evident from the Action Update 2022 which was published today.

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09 March 2023

Slovakia 11th Action country in Europe

On the 2nd of March we have officially opened our first store in Bratislava, Slovakia! This is the eleventh country in Europe where Action opens its doors. In the coming weeks and months more stores will open in other Slovak regions.

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08 February 2023

How Action is helping with the devastating earthquake

As Action we are shocked by the devastating earthquake ripped through Turkey and Syria, leaving destruction and debris on each side of the border. Our thoughts especially go out to our colleagues from Turkey and Syria and their families. We are closely observing the developments with great concern and as a large company we feel we have the responsibility to support where possible.

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30 January 2023

Action Distribution Centre Zwaagdijk decor for successful charity run

Sunday 29 January, a charity run was organised to raise money for the Princess Máxima Centrum. Actions biggest distribution centre in Zwaagdijk, the Netherlands was the decor for all runners.

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24 October 2022

Mini Matters: quality, safety and sustainability matters

Qualitative and durable toys for children from all households made accessible by Action with our private label: Mini Matters. The assortment exists of primarily wooden toy products and plush made of sustainable materials. Mini Matters was launched three years ago with safe top-class toys at highly competitive prices.

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13 October 2022

Action scores highly with professional-level collection services

With more than 400 stores, Action is a firm fixture in the Dutch retail landscape. This year, the fast-growing non-food discount retailer took home thea Gouden Bakkie Award for its good collection results achieved in the area of lighting.

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27 July 2022

Did you know? Makeup at Action is vegan

Makeup that is good for the people and our planet. That is the high quality and 100% vegan makeup line from our private label Max & More.

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12 July 2022

Celebrating milestone together with partner SOS

Our CEO Hajir Hajji handed a cheque of 100,000 euros to Arian Buurman, CEO of SOS Children's Villages. The money is raised through the sale of big shoppers specially designed for reaching this milestone.

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21 June 2022

Smarter and more sustainable packaging

The production and disposal of packaging material presents an enormous challenge to the environment. By making changes in the packaging of products, we ultimately make them more sustainable.

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