14 June 2023

Action opens its third distribution centre in Poland, in Zakroczym

Action, the fastest-growing non-food discount retailer in Europe, officially opens its third distribution centre in Poland today, located in Zakroczym. This is Action's 13th distribution centre in Europe.

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01 June 2023

Opening Action’s 5th distribution centre in France and 12th in total

Today, Michel Illac, Mayor of Ensues la Redonne, Hajir Hajji, CEO of Action and Richard Delgenes, Supply Chain Manager Action Logistic, opened the company’s fifth distribution centre (DC) in France. With this DC located in Ensues la Redonne, Action is taking a new step forward and strengthens its supply in France to live up to its ambitions.

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24 May 2023

Action opens its 100th store in Austria!

Today, 24 May, we opened our 100th store in Austria! This store opened in capital city Vienna and is the 22nd store here. Action has been active in this country since 2015.

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13 May 2023

All of Action’s own cocoa products Fairtrade-sourced

All of Action’s own brand cocoa products are made from sustainably grown and Fairtrade-sourced cocoa beans. This applies to all our fixed and seasonal assortment of chocolate. We are very proud of this achievement and we believe that we have the scale and opportunity to provide our customers with good quality, sustainable products at the lowest price possible.

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10 May 2023

Zenova sunscreen awarded with multiple prizes in Belgium and the Netherlands

Zenova's octocrylene-free sun milk for sensitive skin with SPF30 has been voted Best Buy and Best of Test in the category sun milk with SPF30 in Belgium. In the Netherlands the sunscreen was awarded Best Buy, Best in Test and Green Choice by the Consumers' Association (Consumentenbond) in the same category. Action’s Zenova products have a new sustainable formulation and are available from €2.39.

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21 April 2023

Customers love Action according to the Retail Brand Research

Action has the best price-quality ratio among all Dutch retail chains. For the first time, Action is also in the Top 3 of the strongest retail brands in the Netherlands. Additionally, Action is number 2 in terms of growth expectations. We are proud of this because these good scores in the Retail Brand Research 2023 were determined by Dutch consumers

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05 April 2023

Action is the favourite retail brand of France 2023

The distinction ‘Favourite Retailer France’ was awarded by consulting agency EY-Parthenon as part of their annual study, which was unveiled today.

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23 March 2023

Action continued to experience strong growth in 2022

Discounter Action has ended 2022 with strong financial results. The company grew in the countries in which it operates and its number of stores increased by 280, which is a record level of store openings in a year. In addition, good progress was made in improving the quality and sustainability of its products. This is evident from the Action Update 2022 which was published today.

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09 March 2023

Slovakia 11th Action country in Europe

On the 2nd of March we have officially opened our first store in Bratislava, Slovakia! This is the eleventh country in Europe where Action opens its doors. In the coming weeks and months more stores will open in other Slovak regions.

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