Action News

Action has been voted Best Retail Chain in the Department Store category in the Belgian 'Retailer of the Year’ awards!

Action had been recognised as Retailer of the Year in the Non-Food Discounter category in both Germany and Austria, marking the fifth year in a row that we have received this recognition. 

We are proud to share that yesterday, our CEO, Hajir Hajji, received the 2026 Rise & Lead Changemaker Award.

For the first time, Action has won the Service Champions Austria title in the Non-Food Discounter category.

We are proud to share that Action has been awarded 'Best Retail Chain' in the Netherlands in both the Department Store and Household categories!

To help those affected by the earthquake in Indonesia, Action is making an additional emergency relief donation to SOS Children’s Villages to help the village we have supported over the years.

We are proud to share that Action has been named the Most Valuable Employer in the Non-Food Discounter category.

We are proud to announce that our Home Essentials Glass Kettle has been awarded “Best Buy” by consumer association Consumentenbond in the Netherlands for the second consecutive year!

We are proud to share that 7 of our Action products have been chosen as Best Product of the Year 2026-2027 in Belgium!  All these products highlight what Action stands for: good quality products that make daily life a little easier, more fun and affordable.