Action celebrates 3,000th store with limited-edition tote bag, proceeds donated to charity partners

From today, customers can buy a limited-edition tote bag in all Action stores across Europe. Proceeds from this special tote bag will be donated to Action’s international charity partners: SOS Children’s Villages and the Johan Cruyff Foundation. Together with these long-term partners, we support children to grow up in a safe and healthy environment.

The tote bag is produced in a limited edition, starting with 50 bags in each Action store. Action will donate €0.57 for each sold tote bag to its charity partners and top the total amount with an additional donation of its own.