10 November 2022

Action sales in Europe grow by 27%

In the first nine months of 2022, Action achieved sales of €6.1 billion. That is a growth of 27% compared to the first nine months of 2021. The number of stores in Europe is on track for 2022, increasing by 150 to 2,133 stores. This generated jobs for 4,300 employees.

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04 October 2022

Action commissions 12,700 solar panels at iHQ

On Friday 23 September, Action CEO Hajir Hajji commissioned a solar roof of almost 13,000 panels at the distribution centre in Zwaagdijk-Oost alongside Edward Stigter, Deputy Minister for the Environment and Climate in the province of Noord-Holland. After the official opening, local and regional businesses attended a meeting on sustainability.

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24 March 2022

Action’s growth in Europe going strong

In 2021, Action achieved sales of €6.8 billion. This represents growth of 22.7% compared to 2020. Thanks to 267 new stores, including stores in Italy, and two new distribution centres in Poland and Slovakia, Action approached the 2,000-store milestone, which the chain reached in the first month of 2022. This makes Action the fastest growing non-food discount retailer in Europe. At the same time, Action is making progress with its sustainability programme. By then end of 2024, all stores will be gas free. By 2030, Action expects to reduce absolute emissions from its own operations by 50% compared to 2020. In addition, Action is working on initiatives around the circularity of its products, especially items with the highest sales volume.

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18 March 2022

Action makes its debut in Spain

Europe’s fastest-growing non-food discounter opens its first Spain store in Girona today. Action successfully surprises customers with a broad, ever-changing assortment and the lowest prices in over 2,000 stores across Europe.

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18 March 2022

Action breaks through the milestone of 2000 stores!

It has been almost 30 years ago since Action started with just one small discount store in Enkhuizen, the Netherlands. And we are very proud to say that on the 17th of January 2022 we opened our 2000th store in Prague! 

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18 March 2022

Hajir Hajji to succeed Sander van der Laan as CEO of Action

The Board of Directors of Action announced on November 2, that Sander van der Laan will be stepping down as CEO of Action to be succeeded by Hajir Hajji, currently Commercial Director and member of the executive management team. The handover marks the next phase of development for Action, in which continued commitment to its customers and significant growth will be coupled with the further implementation of Action’s digital and sustainability strategy.

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11 March 2022

Action opens 200th store in Belgium

On the morning of Thursday 28 October, Action opened its 200th store in Belgium, located in the city of Mechelen. This contributes to the non-food discounter’s steady growth. Eleven new stores have been opened this year, including stores in Brussels, Zelzate and Charleroi.

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