Approval of Action climate targets completes successful 2024

• Net sales up 22% to €13.8 billion, like-for-like sales +10.3%
• Operating EBITDA up 29% to €2,076 million
• First store in Switzerland planned to open on 5 April 2025, Romania to follow in the autumn; Croatia and Slovenia planned for 2026
• Near-term climate targets now approved by the Science Based Targets initiative (SBTi)
• Emission reduction target own operations raised to 75% by 2030, as greenhouse gas reduction from Action’s own operations approaches the previous 60% target
• International partnership with Johan Cruyff Foundation extended to build Cruyff Courts in Action communities across Europe

Zwaagdijk-Oost, 20 March 2025 – Action, the non-food discounter, has today published its Annual Update 2024.

Action’s net sales increased by 22% to €13.8 billion. Like-for-like sales growth(excluding new stores) was 10.3%. Action’s sales growth was driven exclusively by more transactions. Thanks to higher net sales and continued cost discipline, Action was able to increase its operating EBITDA to €2,076 million, up 29% from the year before. Action added 352 stores and ended 2024 with 2,918 stores in 12 European countries.

Action CEO Hajir Hajji: “On 31 January, we announced our net sales development for 2024, which was driven by strong customer growth. This gives us confidence to continue: we plan to open at least one store a day this year. We are ready to start our operations in Switzerland in April and have planned to start in Romania in the autumn. We have also decided to start operations in two new countries in 2026: Croatia and Slovenia. This ensures that we meet customer demand and that more customers can enjoy Action.”

Action is finalising preparations for its market introduction in Switzerland, bringing the Action formula of good-quality daily necessities and products that make everyday life more enjoyable always at the lowest price to Swiss consumers. The opening of the first Action store is planned for 5 April 2025 in Bachenbülach in the canton of Zürich. On 24 April the second store will open in Martigny in French-speaking Switzerland.

Action plans to open at least one store a day in 2025. After opening stores in Romania in the second half of 2025, the company plans to access Croatia and Slovenia in 2026.

Ongoing progress in sustainability program: near-term emission reduction targets approved by SBTi, target own operations increased

Action is committed to reduce greenhouse gas (GHG) emissions throughout its entire value chain. In February 2025, Action’s near-term science-based emission reduction targets were approved by the Science Based Targets initiative (SBTi).

Action CEO Hajir Hajji: “SBTi approval underlines that Action climate targets are ambitious but achievable to reduce emissions in a scientifically rigorous manner. These targets are in line with the objective to limit global warming as set out in the Paris Climate Agreement. We are strongly committed to these targets and the underlying actions.”

In more detail, Action has reduced GHG emissions in absolute terms from its own operations (scope 1 and scope 2) by 51% compared to the 2021 base year. Progress in 2024 came from delivering the target of 100% gas-free stores* and 100% LED lighting in stores, offices and distribution centres. 90% of Action’s electricity consumption now comes from clean, renewable sources. Based on this progress, Action decided to increase its scope 1 and scope 2 GHG emission reduction target to 75% by 2030 (previously 60%).

Action also commits that 80% of its suppliers by emissions will have science-based targets by 2029 (scope 3). Currently, circa 12% of Action’s suppliers by emissions have science-based targets already.

Partnership Johan Cruyff Foundation: safe sports courts in Action communities

Action and the Johan Cruyff Foundation recently opened the first ‘Cruyff Court activated by Action’ in Paris. Since 2022, Action and the Cruyff Foundation share a common vision to stimulate children to get active and play sports to improve their physical and mental health. By expanding their partnership, Action and the Cruyff Foundation are now committed to building Cruyff Courts in selected neighbourhoods around Action stores in France, Germany, the Netherlands, Spain and Belgium over the next three years, giving the children in these neighbourhoods a safe and well maintained sports court.

Today, Action published its Action Update, with an overview of its activities as of 31 December 2024.

* 67 stores use alternative heating (e.g. district heating)