Our growth comes with a responsibility. We are committed to acting responsibly — with respect for people and the environment — and to making sustainability more accessible every day for our customers.

We understand that even when we make small changes, our size amplifies the impact of our actions, and ultimately, we can make a big difference. Our ambitions are set out in the Action Sustainability Programme (ASP). Inspired by the UN’s 2030 Sustainable Development Goals, the ASP focuses on four pillars: People, Planet, Product and Partnership. It is an ongoing programme with clear goals and priorities for each pillar.

The Action Sustainability Programme is inspired by the United Nations 2030 Agenda for Sustainable Development and the related Sustainable Development Goals (SDGs). Action has built its ASP strategy upon four pillars.

1. People

Our colleagues are the beating heart of Action. We offer stable employment to a fast-growing number of people. We support our colleagues by providing teamwork, and growth and learning opportunities so we can reach our potential regardless of our backgrounds.

2. Planet

We are committed to reducing greenhouse gas (GHG) emissions across our value chain. Our near-term science-based targets are approved by the Science Based Targets initiative and in line with the Paris Climate Agreement to limit global warming to 1.5 °C.

3. Product

We continually invest in the quality and sustainability of our products and in making our value chain more transparent to uphold our ethical sourcing standards, buying only from suppliers who respect human and labour rights.

4. Partnership

Action wants to contribute to the communities where we operate.
We focus on children, as they are the future and we believe children deserve a safe and healthy start in life.

Sustainability News

Fairtrade puts Living Income into action with cocoa programme in Côte d’Ivoire

26 January 2026

Fairtrade has started the on-the-ground implementation of its Living Income and Child Wellbeing Programme for cocoa in Côte d’Ivoire. This long-term programme marks a concrete next step in its partnership with Action, to help reduce the living income gap for cocoa farmers and strengthen child wellbeing in cocoa-growing communities.

Festive opening of Illescas & first sustainability event

27 June 2025

On 12 June, Action celebrated the opening of our first distribution centre in Spain, located in Illescas.

Celebrating store 3,000 with our charity partners

13 June 2025

On 5 June we opened our 3,000th Action store. We celebrated this with our customers, colleagues, suppliers and partners.

Action results 2023: continued growth and development

21 March 2024

In 2023, Action's net sales increased by 27.8% to €11.3 billion, largely as a result of like-for-like sales growth of 16.7%. Action added 303 new stores and operated a total of 2,566 stores in 11 countries. Operating EBITDA increased by 34% to €1,615 million. Action created 8,988 jobs and employed 69,040 people of 155 different nationalities.

All Action Cotton is Responsibly Sourced

16 January 2024

Action has achieved a milestone by only using responsibly sourced cotton. This reflects our commitment to environmentally responsible and socially conscious practices. 99% of our cotton is sourced as Better Cotton, and 1% is sourced as organic cotton.

All of Action’s own cocoa products Fairtrade-sourced

13 May 2023

All of Action’s own brand cocoa products are made from sustainably grown and Fairtrade-sourced cocoa beans. This applies to all our fixed and seasonal assortment of chocolate. We are very proud of this achievement and we believe that we have the scale and opportunity to provide our customers with good quality, sustainable products at the lowest price possible.