retail

Pour la quatrième année consécutive, Action, le discounter non-alimentaire, est élu Enseigne Préférée des Français par le cabinet de conseil EY-Parthenon dans le cadre de son étude annuelle « Enseigne Préférée des Français ».

For the fourth year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.

Two of our Action favourites have been voted Best Product of the Year in the Netherlands 2025/2026: Teddy Care baby wipes regular and Spargo lemon household wipes. Both products highlight what Action stands for: good quality at the lowest price.

Prague, 3 December 2025 - Action, the non-food discounter, opens its 100th store in the Czech Republic in Neratovice, less than five years after its first store opening, in Hradec Králové in 2020.

Madrid, 20 November 2025 - Action, the non-food discounter, opens its 100th store in Spain in Málaga, less than four years after its first store opening, in Girona in February 2022.

Zwaagdijk-Oost, 6 November 2025 – Action has been voted Best Retail Chain and Retailer of the Year 2025 by Dutch consumers. With its promise of small prices and big smiles, Action has once again won the hearts of the public.

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

In the city of Elblag, Action opened its 300th store in Poland on October 26. Action, the fastest-growing non-food discounter in Europe, opened its first store in Poland in 2017 in Leszno.

Action opened its first store in the city of Rome on Thursday 19 October. This illustrates its strong expansion in Italy, reaching 50 stores and 1,000 employees in the country.