retail

Madrid, 20 November 2025 - Action, the non-food discounter, opens its 100th store in Spain in Málaga, less than four years after its first store opening, in Girona in February 2022.

Zwaagdijk-Oost, 6 November 2025 – Action has been voted Best Retail Chain and Retailer of the Year 2025 by Dutch consumers. With its promise of small prices and big smiles, Action has once again won the hearts of the public.

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

In the city of Elblag, Action opened its 300th store in Poland on October 26. Action, the fastest-growing non-food discounter in Europe, opened its first store in Poland in 2017 in Leszno.

Action opened its first store in the city of Rome on Thursday 19 October. This illustrates its strong expansion in Italy, reaching 50 stores and 1,000 employees in the country.

Action has the best price-quality ratio among all Dutch retail chains. For the first time, Action is also in the Top 3 of the strongest retail brands in the Netherlands. Additionally, Action is number 2 in terms of growth expectations. We are proud of this because these good scores in the Retail Brand Research 2023 were determined by Dutch consumers