Action is the favourite retail brand of France 2023

The distinction ‘Favourite Retailer France’ was awarded by consulting agency EY-Parthenon as part of their annual study, which was unveiled today.

In addition to this first place, Action also won in the ’Everyday products‘ category, confirming Action’s strong position in the daily lives of French people.

“This recognition is proof that the Action formula is very strong in France – especially if you think that we have only been active in France for ten years.” states Hajir Hajji, CEO of Action. “I am very proud of this award and of the entire French team.”

“We are very honored to receive such a distinction from French consumers,” says Wouter de Backer, General Manager of Action France. “Action has truly established itself in the hearts and daily lives of the French by offering products in line with their expectations: a varied quality assortment at low prices, easily accessible through our 730 shops in France. This result fully demonstrates the strength and relevance of our concept since we opened our first shop in France 10 years ago.”.

The award comes as Action celebrates its 10th anniversary in France since the opening of its first store in Courrières in the Pas-de-Calais in 2012. France is now the company’s largest market with over 730 shops, employing more than 17,000 people throughout France.

Customers love Action, because Action offers daily essential products and products that enrich their lives to those who cannot or don’t want to pay more. Through its Action Sustainability Programme, Action focuses on making sustainable products to everyone.