Grow with us

Action is the fastest growing non-food discounter in Europe. We welcome 14 million customers every week in over 2,300 stores. The essence of Action is: ‘small prices. big smiles.’ Our range includes a variety of products that are important to our customers in their daily lives. Because of our high quality at low prices, we are accessible to a wide range of customer groups. We are proud of that.

Watch the video

Our unique formula

Wide and light corridors, an inviting interior and a simple concept makes Action unique. Action has an extensive range of over 6,000 products of which more than 1,750 are under €1. Every week 150 new products find their way to our shelves and 2/3 of our assortment changes continuously. Our stores are visited from all walks of life; from people on a budget to consumers who simply like to pay the lowest price for everyday items. Our unique formula ensures a high frequency of customer visits. This gives cities, business parks and shopping centres a guaranteed boost. We are already well spread in Europe, but our potential is far from exhausted. That is why we keep looking for suitable and attractive locations.

Suggest a location

Our ideal store location

Because we want to be as close as possible to our customers, we are constantly looking for opportunities to open stores in new areas and partners to cooperate with. Interested? Send your proposal to our real estate team at vastgoed@action.nl.

Sustainability at Action

Action is popular and growing fast. So is our responsibility to the world, the environment and society. We aim to reduce emissions from our own operations by 60% by 2030. We are also constantly working on the quality and sustainability of our products and stores. It is important to us that our customers feel good when they buy our products. For example, we source 92% of our paper and wood products sustainably and 90% of our cotton is grown sustainably. This is how we are working step by step to make sustainable products accessible.