At Action, we stand for small prices, big smiles. For more than 30 years throughout history, we have been surprising customers with a wide and surprising range of products at the lowest price.
And we are far from finished
Since 1993, we have grown from one small shop in Enkhuizen, the Netherlands to the fastest-growing discounter in Europe. Currently, we have over 2,300 stores in 11 countries, serving more than 14 million customers every week. And Action.com is visited by another 6.5 million people every week.