Our History
At Action, we stand for small prices, big smiles. For almost 30 years throughout history, we have been surprising customers with a wide and surprising range of products at the lowest price.
And we are far from finished
Since 1993, we have grown from one small shop in Enkhuizen, the Netherlands to the fastest-growing discounter in Europe. Currently, we have over 2000 stores in 10 countries, serving more than 12 million customers every week. And Action.com is visited by another 8 million people every week.