Action has a global and elaborate supply chain, as it sources products for fourteen different product categories. We value environmental, human, and labour rights because we have a high potential to make positive impact and mitigate negative impact wherever we do business. Moreover, we aim to be compliant with current and future national and international laws and regulations. To live up to these values it is important to responsibly source all our products.
We have the potential to make a positive social and environmental impact through our global supply chain. The key to responsible sourcing is having insight into where and how the products Action sources are produced. That is why we aim to gain full supply chain transparency and ask suppliers to commit to our sourcing policies. We achieve transparency by mapping products to factories and measure our impact by keeping track of the percentage of factories assessed on social and environmental impact. In this way, we make sure that our factories live up to our standards.
Action’s product management
Action categorises it products in 14 product categories: Garden & Outdoor, Household, Linen, Toys, Personal Care, Laundry & Cleaning, Food & Drinks, Sports, Clothing, Stationery & Hobby, DIY, Decoration, Multimedia and Pets. However, we also make a distinction between white label and private label products. Our private labels are products that are manufactured and sold exclusively at Action. Our white label products are manufactured and packaged by a supplier and sold by Action and other companies under various brand names. In addition, we sell well-known A-brands.
Exceeding goals on cotton and timber
The responsible sourcing policies are implemented through third-party certification with strategic partners such as FSC, PEFC, Better Cotton and Fairtrade. We already achieved 90% sustainable sourcing for cotton and 92% for timber. In the past years, we have prioritised timber and cotton, in our efforts to create positive impact for the raw materials we use. We brought forward the dates by which we aim to source all our cotton and timber sustainably. In 2023, we want to have 100% sustainably sourced cocoa and cotton products, followed by sustainable timber in 2024.
100% of own brand cocoa products are sourced via Fairtrade
We are proud of the fact that 100% of our own brand (private label) cocoa products are sourced via Fairtrade. In 2021, we added a cocoa policy with concrete targets and a strategic action plan for our own brand chocolate products. Through this commitment, we want to provide cocoa farmers with a better income, dignified working conditions and the possibility to invest in their communities.
Read more about our policies for Responsible Sourcing