Quality, simplicity, surprise and low prices. That is what Action stands for. This reflects back in our more than 2,000 Action stores in the Netherlands, Belgium, Germany, Luxembourg, France, Poland, Czech Republic, Austria, Italy and Spain.
Our customers usually take their time to visit Action, so they don’t miss out on any interesting new products. And we want them to enjoy that time in our store and feel comfortable while shopping at Action. That is why our main focus is to make the customer journey as pleasant and comfortable as possible. Our premises are large, our aisles are wide and the shelves are low. Whenever we can, we choose locations where customers can park easily. All stores follow to same blueprint, so that customers can orient themselves easily, no matter where they are, be it in Amsterdam, Berlin, Paris, Turin or Prague.
Find out more about the sustainability steps we took in our stores in 2021 here.