Action Sustainability Programme (ASP)
Our growth comes with a responsibility that we accept and embrace. We believe that it is possible to continue to offer our surprising assortment at the lowest price, while improving the quality and sustainability of our products. We make sure Action customers feel good about their visit to our stores – small prices, big smiles.
Being cost-conscious makes us, by nature, very aware of conserving resources and limiting waste. Even so we have an ambitious sustainability agenda and have made a lot of progress in recent years.
We understand that even when we make small changes, our size amplifies the impact of our actions, and ultimately, we can make a big difference. That’s why we have committed ourselves to ambitious, concrete, and measurable targets through the implementation of the Action Sustainability Programme.
The Action Sustainability Programme is inspired by the United Nations 2030 Agenda for Sustainable Development and the related Sustainable Development Goals (SDGs). We also derive inspiration and strategic guidance from the European Green deal. Action contributes to certain SDGs, building its ASP strategy upon four pillars.