SOS Children’s Villages Partnership
To make an important impact in the countries where we source our products and where we operate, we partner with global charity SOS Children’s Villages. They work to keep families together, to provide alternative care when needed, to support young people on their path to independence and to advocate for the rights of children. Since 2018, we have sponsored a child or village in Asia for every one of our stores and distribution centres. To increase local involvement, we also donate to local programmes in the countries where we have an office. As our store network grows, so does the number of villages we support.
In 2021, we sponsored 1,737 children growing up in an SOS family in a children’s village in Asia, Poland and Czech Republic. Our donation of €25 per month per child contributes to the daily costs of these children and to their villages – this includes food, education, medical care and sports and play. In short: everything that a child needs to grow up.
Johan Cruyff Foundation Partnership
Action has recently partnered with the Cruyff Foundation, which shares our ambition to help children and young adults. The Cruyff Foundation develops sports activities for children all over the world, with a focus on children in need. We plan to partner and co-invest in several new “Cruyff courts”, which benefit the local neighbourhoods and communities through improved quality of life.
‘’Johan Cruijff had the dream after his football career to develop children through sport and started, now 25 years ago, the Cruyff Foundation. Together with ACTION, we can offer families, for whom sport is not always obvious, space, tools and resources to sport and exercise. Together we make the difference,” says Niels Meijer, General Director of the Cruyff Foundation.