12 July 2022 Posted in Action News

Celebrating milestone together with partner SOS

In January 2022, we celebrated our 2000th store opening. On July 12th, we celebrated this milestone with our partner SOS Children’s Villages. They advocate for the rights and care of children around the world, and work to keep families together, to provide alternative care when needed and to support young people on their path to independence. Action has been a proud partner of SOS Children’s Villages since 2018. In 2020 it was decided to extend this cooperation for another three years.

We care so we share

At Action we do not only want to make our customers happy but we also like to do something extra to make the world a little better. Therefore our CEO Hajir Hajji handed a cheque of 100,000 euros to Arian Buurman, CEO of SOS Children’s Villages. The money is raised through the sale of big shoppers specially designed for reaching this milestone.

“How wonderful that Action is letting us, as their partner, enjoy reaching this beautiful moment! This will allow us to help so many vulnerable children. Very welcome, especially now with the big challenges we are facing in Africa,” says Arian Buurman.

The partnership with SOS Children’s Village is part of our Action Sustainability Programme. Action wishes to make a significant positive contribution to people’s lives, beyond our role as a supplier of essential and good quality products at the lowest price.