20 January 2022 Posted in Action News

Action breaks through the milestone of 2000 stores!

It has been almost 30 years ago since Action started with just one small discount store in Enkhuizen, the Netherlands. And we are very proud to say that on the 17th of January 2022 we opened our 2000th store in Prague! 

Hajir Hajji, CEO Action: ‘’We highly appreciate the warm welcome in the Czech Republic. Starting the year with this amazing milestone marks a major achievement for the more than 65,000 Action employees, now working across Europe, including in the 2,000 stores. On that base we will further accelerate our international growth in the years to come to serve millions of customers across Europe.”

Sustainable progress every day

Action continuously improves the quality and sustainability, not only of its products, but also of its stores. All Action stores will operate on 100% renewable energy by the end of 2024, and will by then have ceased using natural gas in its stores. . Action will issue an update on its sustainability ambitions early 2022

The secret of success

Action offers a continuously changing assortment at small prices, focused on a range of 14 different categories, which allows us it to buy large volumes. The categories are designed to cover the key areas of our customers’ interests. The limited number of articles reduces ‘waste’ products and results in higher sales densities. In every country our Action stores offer an almost identical assortment. Our stores are mostly located just off the highstreets, but are always easy to find.