Action sales in Europe grow by 27%
In the first nine months of 2022, Action achieved sales of €6.1 billion. That is a growth of 27% compared to the first nine months of 2021. The number of stores in Europe is on track for 2022, increasing by 150 to 2,133 stores. This generated jobs for 4,300 employees.
Mini Matters: quality, safety and sustainability matters
Qualitative and durable toys for children from all households made accessible by Action with our private label: Mini Matters. The assortment exists of primarily wooden toy products and plush made of sustainable materials. Mini Matters was launched three years ago with safe top-class toys at highly competitive prices.
Action scores highly with professional-level collection services
With more than 400 stores, Action is a firm fixture in the Dutch retail landscape. This year, the fast-growing non-food discount retailer took home thea Gouden Bakkie Award for its good collection results achieved in the area of lighting.
Action commissions 12,700 solar panels at iHQ
On Friday 23 September, Action CEO Hajir Hajji commissioned a solar roof of almost 13,000 panels at the distribution centre in Zwaagdijk-Oost alongside Edward Stigter, Deputy Minister for the Environment and Climate in the province of Noord-Holland. After the official opening, local and regional businesses attended a meeting on sustainability.
Did you know? Makeup at Action is vegan
Makeup that is good for the people and our planet. That is the high quality and 100% vegan makeup line from our private label Max & More.
Celebrating milestone together with partner SOS
Our CEO Hajir Hajji handed a cheque of 100,000 euros to Arian Buurman, CEO of SOS Children's Villages. The money is raised through the sale of big shoppers specially designed for reaching this milestone.
Smarter and more sustainable packaging
The production and disposal of packaging material presents an enormous challenge to the environment. By making changes in the packaging of products, we ultimately make them more sustainable.