On September 21, 2023, the non-food discounter Action celebrates the opening of its 500th store in Germany. With this milestone, the company, which has been present in Germany since 2009, marks a significant achievement in its expansive success story.
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Highlights 2023
Sustainability Week
Success Action continues in first half of 2023
Action has had a good first half of 2023. Driven by demand from more than 14 million weekly customers, revenue grew 33.5% in the first half year compared to the same period last year to €5.2 billion.
Action trucks switch to biodiesel
From today, Action's 150 trucks are running on HVO 100 biodiesel from its distribution centres (DC) in Zwaagdijk and Echt. This is an important step in making Actions operations more sustainable by reducing emissions from its trucks by 90%. The switch to biodiesel is the result from a successful pilot at the head office in Zwaagdijk where we investigated the effects of HVO 100.
Action’s Superfinn limescale cleaner awarded Best Buy by the Dutch Consumer Association
Action's limescale cleaner, Superfinn anti limescale, has been awarded Best Buy by the Dutch Consumers' Association (Consumentenbond) for the best value for money. Superfinn is an affordable option for consumers looking for an effective limescale cleaner. A total of 24 bathroom cleaners were reviewed on their price and tested for limescale removal, limescale soap removal, material deterioration, sustainability, limescale protection and ease of use. Superfinn is available for €1.50 per 750ml bottle.
Action opens its third distribution centre in Poland, in Zakroczym
Action, the fastest-growing non-food discount retailer in Europe, officially opens its third distribution centre in Poland today, located in Zakroczym. This is Action's 13th distribution centre in Europe.
Opening Action’s 5th distribution centre in France and 12th in total
Today, Michel Illac, Mayor of Ensues la Redonne, Hajir Hajji, CEO of Action and Richard Delgenes, Supply Chain Manager Action Logistic, opened the company’s fifth distribution centre (DC) in France. With this DC located in Ensues la Redonne, Action is taking a new step forward and strengthens its supply in France to live up to its ambitions.
Action opens its 100th store in Austria!
Today, 24 May, we opened our 100th store in Austria! This store opened in capital city Vienna and is the 22nd store here. Action has been active in this country since 2015.