With a broad assortment, complex supply chains and multiple sourcing models it is necessary for us to have great insights into our manufacturing base. This gives us a better understanding of important social conditions such as labour conditions and health and safety.
Embracing and mapping our circularity
As a leading retailer, it comes as no surprise that our products are the largest impact contributors. We therefore invest in sustainable sourcing and production to enable our future and responsible growth. Our collaboration with impact organisation Circle Economy generates company wide insights into where our products stand on circularity. With the insights from circularity baseline assessments per category we can assess how circular our 14 product categories are. They include the top 50 products of each product category. This give us the opportunity to make the largest positive circularity contribution. We have a clear plan and we make progress. On to our ambition of completing all 14 categories within this year!
Exceeding goals on cotton and timber
In the past years, we have prioritised timber and cotton, in our efforts to create positive impact for the raw materials we use. Ahead of our goals, in 2021 70% of our timber-based products and 86% of our cotton products were sourced more sustainably. We therefore decided to bring our goal of achieving 100% sustainable sourcing for these materials forward to 2024. We are increasingly looking at other raw materials sourced for our products that can make a large positive social or environmental impact.
In 2021, we added a cocoa policy with concrete targets and a strategic action plan for our own brand chocolate products. The target is to have 100% Fairtrade cocoa for our own brand chocolate products by the end of 2023. Through this commitment, we want to provide cocoa farmers with a better income, dignified working conditions and the possibility to invest in their communities.
Sustainable labels to guide customers
We are increasingly able to offer our customers more certified sustainable products. Customers can find more and more products with sustainability labels on our shelves: FSC and PEFC for timber products, Fairtrade for chocolate, Rainforest Alliance for coffee and OEKO-TEX for textiles.
Read more about our policies for Responsible Sourcing