Action makes its debut in Spain

First store opens in Catalunya

Europe’s fastest-growing non-food discounter opens its first Spain store in Girona today. Action successfully surprises customers with a broad, ever-changing assortment and the lowest prices in over 2,000 stores across Europe.

“Girona is the perfect starting point for our market entrance into the Spain. Our store is located in a fantastic, varied retail environment, offering a modern ambience and lots of parking spaces for our customers. We will open several new stores in the Catalunya region in the next couple of weeks to reach even more customers,” adds Monique Groeneveld, General Manager Start-Up countries, who is currently in charge of Spain.

Action was honoured with visits from several local authorities

The inauguration was attended by Mr. Joan Martí Bonmatí, Director of the Territorial Services of the Department of Enterprise and Labor in Girona – Generalitat de Catalunya, who said that “it is a privilege for me to accompany the entire Action team at the opening of this first store in Catalonia. The value of commerce, as we understand it, is to provide quality service and proximity to citizens, with a diversity and supply of products that will surely be an incentive, not only for potential buyers, but also for the entire commercial fabric of the country”.

On the other hand, the mayor of Girona, Marta Madrenas Mir, who will attend the event in the afternoon where Action and the Johan Cruyff Foundation will discuss their collaboration agreement, explains that “from the Girona City Council we work for dynamism in the city, to generate opportunities in the productive fabric that allows the creation of wealth and jobs, and we do it even more emphatically after the consequences of the covid. A symbol of this dynamism is the arrival in the city of new stores and businesses such as Action, which has chosen Girona to open its first store in the country. We are very pleased because it is yet another example that Girona is a good place to invest, and we wish the chain and the whole team every success in the future”.

Sustainable progress every day

Sustainable sourcing and production are key to enable Action’s future and responsible growth. The non-food discounter has a simple and efficient business model that combines quality and sustainability at low prices. The scale and opportunity to provide customers with good, responsible value at the lowest price is demonstrated by an increasing number of sustainable products on the shelves. Action continuously improves the quality and sustainability, not only of its products, but also of its stores. All Action stores will operate on 100% renewable energy by the end of 2022. This store uses 100% LED light and smart meters to reduce energy use. Action will issue an update on its sustainability ambitions early 2022.