Action opens its 100th Italian store in Nola, Napoli

• The new store has 908 square meters of selling space
• The store also welcomes Action’s 2,000th employee in Italy and is managed by a staff of 20 employees total.

Nola (Napoli) September 28th 2024. Today, Action opens its 100th store in Nola, Napoli, only three years after its first store opening in 2021. On the same day, the discount retailer welcomes its 2,000th employee in Italy.

From today onwards, residents of Nola can enjoy Action’s unique formula, offering 6,000 good quality products across 14 categories (from toys and handicrafts to household products, gardening, DIY, and food), at the lowest price. Action introduces 150 new products every week, ensuring a relevant assortment that caters to various needs and preferences. Only one third of the product assortment is fixed and 150 new products are introduced each week, which is a key component of our success and sets it apart from other retailers.

Philippe Levisse, General Manager of Action Italy comments: “I am very proud that in just over 3 years after Action entered the Italian market, we have managed to reach this extraordinary milestone with the opening of our 100th store in Nola. With this new opening we underline our commitment to the southern part of Italy as more and more Italian people want to enjoy the unique Action experience. I want to thank everyone who contributed to such an achievement: our employees, our customers, and our suppliers”.

As a leading discount retailer, Action feels responsible for continuously improving its products, supply chain, and CO2 emissions. Products are improved by reducing their carbon footprint and increasing their circularity. Already, 100% of Action’s cotton products and 94% of Action’s wooden products are sourced sustainably. Action expects to achieve its goal of 100% sustainable sourcing for wooden products by the end of 2024.

2,000th Action employee in Italy

At the new Action store in Nola, Action also welcomes its 2,000th employee in Italy. Philippe Levisse: “People are at the heart of Action and we are very proud to reach this milestone in our store opening today. Our success remains in the commitment of our teams and Action grows, our colleagues develop with us.

With 908 square meters of selling space the store in Centro Commerciale Vulcano Buono in Nola is open every day, from Monday to Friday from 9.00 am to 21.00 pm and on Saturday and Sunday from 9.00 am to 22.00 pm.