Over 750 Action stores in Europe

Today Action will open its 100th store in Germany, in Lampertheim, while next week’s opening of a new store in Grenoble will bring the total number of French stores to 200. Action remains focused on international expansion and plans to open more stores before the end of the year.

Retail chain continues to grow apace

“Action has grown into an international organisation of some considerable size. Our formula offers huge growth opportunities. At Action everything revolves around our customers. Our growth is enabling an increasing number of people to discover our amazingly low prices and our large, constantly changing range. Our staff create a great shopping environment, they are proud of our company – and show it. It is a combination that appeals to customers everywhere,” said Action CEO Sander van der Laan. “Opening new stores enables us to boost the local economy and create jobs.”

Action is continuing to expand internationally, particularly in Germany and France but also in the Netherlands, Belgium, Luxembourg and Austria. The strong international growth, with an increasing number of stores outside the Netherlands, means that the organisation is evolving from a typically Dutch business into a European discount retailer. Action expects the number of new stores opened this year to exceed the 141 opened in 2015.