Success Action continues in first half of 2023

Action has had a good first half of 2023. Driven by demand from more than 14 million weekly customers, revenue grew 33.5% in the first half year compared to the same period last year to €5.2 billion. On a like-for-like basis, excluding newly opened stores, sales grew by 21.8%. In addition, Action made progress in achieving its emissions reduction, and according to its employees Action remains an employer that they are enthusiastic about.

Store growth

The number of stores grew by 90 to 2,353 stores in 11 countries. Last quarter, Action also introduced a web shop in Belgium, following the success of the web shop in the Netherlands. The web shop sells many products that are not available in stores, for example because of their size.
CEO Hajir Hajji explains: “In the first six months of 2023, we again saw more customers coming to our stores, increasing our net sales. Such growth requires a lot of commitment from our employees. I am therefore pleased that in our latest employee satisfaction survey, they indicated they are enthusiastic about their work and recognise their contribution to Action’s success.”

Further step towards sustainability

In line with its target to reduce 60% of its own emissions (scope 1 and 2) by 2030 compared to the base year 2021, Action has taken a further step: since the beginning of this month, all 150 of its own trucks operating from Action’s distribution centres in Zwaagdijk and Echt drive on renewable (HVO 100) diesel. With this, the trucks realise up to 90% emission reductions compared to fossil diesel.

Employees enthusiastic about Action

To increase net sales and take steps towards sustainability, employees are essential. Action therefore continuously supports the development and training of its approximately 60,000 employees. 94% of them participated in Action’s most recent employee satisfaction survey. The high scores show commitment and pride in the company.