Our unique formula

Wide and light corridors, an inviting interior and a simple concept makes Action unique. Action has an extensive range of over 6,000 products of which two-thirds are under €2. Every week 150 new products find their way to our shelves and 2/3 of our assortment changes continuously. Our stores are visited from all walks of life; from people on a budget to consumers who simply like to pay the lowest price for everyday items. Our unique formula ensures a high frequency of customer visits. This gives cities, business parks and shopping centres a guaranteed boost. We are already well spread in Europe, but our potential is far from exhausted. That is why we keep looking for suitable and attractive locations.

Suggest a location

Our ideal store location

Because we want to be as close as possible to our customers, we are constantly looking for opportunities to open stores in new areas and partners to cooperate with. Interested? Send your proposal to our real estate team at vastgoed@action.nl.

Discount and sustainability can go hand in hand

Action is a fast-growing non-food discounter in Europe. On average, we welcome over 18.7 million customers to our stores every week. Our promise is: small prices, big smiles. Action’s range includes daily necessities and products that make daily life easier and more enjoyable. By offering good quality at the lowest prices, our products are accessible to everyone.

We believe discount and sustainability can go hand in hand. We’re making our products more sustainable – we’re doing so by using more sustainable natural resources, recycling more and helping protect the environment. We’re also reducing greenhouse gas emissions from our stores and distribution centres. And because we offer products at low prices, we’re making sustainability more accessible for customers. All the timber, cotton, cocoa and much of the palm oil we use is now certified sustainable.

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