Our unique formula

Wide and light corridors, an inviting interior and a simple concept makes Action unique. Action has an extensive range of over 6,000 products of which two-thirds are under €2. Every week 150 new products find their way to our shelves and 2/3 of our assortment changes continuously. Our stores are visited from all walks of life; from people on a budget to consumers who simply like to pay the lowest price for everyday items. Our unique formula ensures a high frequency of customer visits. This gives cities, business parks and shopping centres a guaranteed boost. We are already well spread in Europe, but our potential is far from exhausted. That is why we keep looking for suitable and attractive locations.

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Our ideal store location

Because we want to be as close as possible to our customers, we are constantly looking for opportunities to open stores in new areas and partners to cooperate with. Interested? Send your proposal to our real estate team at vastgoed@action.nl.

Discount and sustainability can go hand in hand

Action is a popular non-food discounter in Europe. We welcome on average 18.7 million customers every week in over 2,918 stores. The essence of Action is: ‘small prices, big smiles.’ Our range includes a variety of products that are important to our customers in their daily lives. Because of our high quality at low prices, we are accessible to a wide range of customer groups. We are proud of that. And with that we have a responsibility to the world, the environment and society. We aim to reduce greenhouse gas (GHG) emissions from our own operations by 75% by 2030. We are also constantly working on the quality and sustainability of our products and stores. It is important to us that our customers feel good when they buy our products, and we strongly believe that discount and sustainability can go hand in hand. For example, we source 100% of our timber, cotton, cacoa and palm-oil in food and drinks (A-brands excluded) sustainably. This is how we are working step by step to make sustainable products accessible.

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