Responsible Cotton Sourcing Policy
Action wants to sell more textiles and clothes in its stores with sustainably sourced cotton. That is why we developed a responsible cotton policy. This policy addresses direct suppliers and importers and includes commitments to critical topics, such as human rights, transparency, water management, pesticides and herbicides, just to mention a few. Action is also working on partnerships with strategic expert partners and relevant institutions. In 2020, Action sourced 76% of its cotton through the Better Cotton Initiative (BCI).
Better Cotton Initiative (BCI)
To strengthen our ambitions and development of purchasing increasingly more cotton from sustainable sources, Action proudly became a member of the Better Cotton Initiative (BCI) in 2018. BCI is the largest cotton sustainability program in the world, providing training and support for farmers worldwide to develop environmentally friendlier and socially and economically more sustainable farming methods. Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’. Please find more information about BCI here.
Click here for our Responsible Cotton Sourcing Policy