milestone

Festive opening of Illescas & first sustainability event

27 June 2025

On 12 June, Action celebrated the opening of our first distribution centre in Spain, located in Illescas.

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Celebrating store 3,000 with our charity partners

13 June 2025

On 5 June we opened our 3,000th Action store. We celebrated this with our customers, colleagues, suppliers and partners.  

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Action opens its first distribution center in Spain, in Illescas, in the province of Toledo

12 June 2025

Action, the non-food discounter, opens its first distribution centre (DC) in Spain today, located in Illescas in the province of Toledo. With this 16th distribution centre in Europe, Action develops its supply chain in both Spain and Portugal. Since opening its first store in Spain at the end of 2022 Action continues to invest in development of the supply chain. Today, Action has 74 stores in Spain employing more than 1400 people. 

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Action opens 3,000th store in San Rocco al Porto (LO) in Italy

05 June 2025

Action, the non-food discount retailer, opens its 3000th store in Europe, which is the 157th store in Italy, in the Italian town of San Rocco al Porto in the southern part of Lombardia.

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Action opens its first store in Portugal

27 February 2024

Action, the fast-growing non-food discounter, opens its first store in Portugal on Thursday, February 29th. The company’s first Portugal store opens in Vila Nova de Gaia, in the Porto district, and more stores will open in other regions before the end of 2024. Portugal is the 12th country where Action operates.

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Action opens its 2,500th store

16 November 2023

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

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Action opens its 2,500th store

16 November 2023

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

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300th Action store in Poland

26 October 2023

In the city of Elblag, Action opened its 300th store in Poland on October 26. Action, the fastest-growing non-food discounter in Europe, opened its first store in Poland in 2017 in Leszno.

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Action opens first store in Rome, now 50 in Italy

19 October 2023

Action opened its first store in the city of Rome on Thursday 19 October. This illustrates its strong expansion in Italy, reaching 50 stores and 1,000 employees in the country.

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