Action’s net sales increased by 22% to €13.8 billion. Like-for-like sales growth(excluding new stores) was 10.3%. Action’s sales growth was driven exclusively by more transactions. Thanks to higher net sales and continued cost discipline, Action was able to increase its operating EBITDA to €2,076 million, up 29% from the year before. Action added 352 stores and ended 2024 with 2,918 stores in 12 European countries.
Non-food discounter Action today announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023. Like-for-like sales (excluding new stores) grew by 10.3% thanks to more customers visiting existing stores.
Today, non-food discounter Action announced its trading update for the first nine months of 2024. During this period, Action’s net sales increased to €9.6 billion (+20.9% compared to the same period in 2023). Like-for-like sales (excluding new stores) increased by 9.8%. After 4,000 price reductions in 2023 and 2024, Action’s sales growth is driven by a higher number of customers.