Non-food discounter Action today announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023. Like-for-like sales (excluding new stores) grew by 10.3% thanks to more customers visiting existing stores.
Today, non-food discounter Action announced its trading update for the first nine months of 2024. During this period, Action’s net sales increased to €9.6 billion (+20.9% compared to the same period in 2023). Like-for-like sales (excluding new stores) increased by 9.8%. After 4,000 price reductions in 2023 and 2024, Action’s sales growth is driven by a higher number of customers.