This is Action
Action is the fastest growing non-food discounter in Europe, offering 12 million customers an ever-changing variety of 6,000 products in 2,100 stores every week. Another 8 million customers visit action.com each week. The essence of Action: Small prices. Big smiles. Feeling good.
Our assortment offers daily essentials as well as products across a range of categories that are important to our customers and their families in their day-to-day lives. It is important that we make sure our customers feel good about their visit to our stores.
We are proud to offer quality at the lowest possible price. Low prices provide accessibility across a wide range of customer groups. People from all walks of life visit our stores. The Action store appeals to a very broad range of customers, from people on a budget, to those who just enjoy access to great value across a range of everyday items.