Non-food discounter Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first quarter last year. Like-for-like sales growth was 6.2%. Action now welcomes an average of 19.7 million customers every week, 2.9 million more than in the same period last year.

From today, customers can buy a limited-edition tote bag in all Action stores across Europe. The proceeds of this special tote bag will be donated to Action's international charity partners SOS Children's Villages and the Johan Cruyff Foundation. SOS Children's Villages and the Johan Cruyff Foundation are long term partners of Action to support children grow up in a safe and healthy environment.

We’re proud to share that our Palazzo Lungo coffee capsules have been named ‘Best Buy’ by Test-Aankoop in Belgium for April 2025!

Action, the non-food discounter, is opening its first store in Switzerland today in Bachenbülach in the canton of Zürich. The second Action store will follow on 24 April in Martigny in French-speaking Switzerland. Switzerland is the thirteenth country in which Action operates.

For the third year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.