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Robust first quarter growth Action and exciting start in Switzerland
Non-food discounter Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first quarter last year. Like-for-like sales growth was 6.2%. Action now welcomes an average of 19.7 million customers every week, 2.9 million more than in the same period last year.
Action celebrates 3,000th store with limited-edition tote bag, proceeds donated to charity partners
From today, customers can buy a limited-edition tote bag in all Action stores across Europe. The proceeds of this special tote bag will be donated to Action's international charity partners SOS Children's Villages and the Johan Cruyff Foundation. SOS Children's Villages and the Johan Cruyff Foundation are long term partners of Action to support children grow up in a safe and healthy environment.
Action Poland voted as top employer in the retail industry
Palazzo Lungo coffee capsules - ‘Best Buy’ Test-Aankoop!
We’re proud to share that our Palazzo Lungo coffee capsules have been named ‘Best Buy’ by Test-Aankoop in Belgium for April 2025!
Voice of Action - SC
Voice of Action - Elodie
Action opens first store in Switzerland in Bachenbülach
Action, the non-food discounter, is opening its first store in Switzerland today in Bachenbülach in the canton of Zürich. The second Action store will follow on 24 April in Martigny in French-speaking Switzerland. Switzerland is the thirteenth country in which Action operates.