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Action, the non-food discounter, is opening its first store in Romania today in the city of Pitesti. Romania is the fourteenth country in which Action operates.

We are happy to share that Action has been awarded by the F.A.Z. Institute as “Germany’s Most Desirable Employer 2025” in the non-food discounter category.

Action, dyskont niespożywczy, odnotował wzrost sprzedaży netto o 7,3 miliardów euro w pierwszych sześciu miesiącach 2025 r., co stanowi wzrost o 17,9% w porównaniu z 2024 r. Wzrost sprzedaży w sklepach porównywalnych wyniósł 6,8%.

Action, il discount non-food, ha registrato nel primo semestre 2025 un valore delle vendite nette pari a 7.3 miliardi di euro, in aumento del 17,9% rispetto allo stesso periodo del 2024. La crescita delle vendite like-for-like è stata del 6.8%.

Action, der Non-Food-Discounter, steigerte seinen Nettoumsatz in den ersten sechs Monaten des Jahres 2025 auf 7,3 Mrd. Euro, ein Plus von 17,9% gegenüber 2024. Das flächenbereinigte Umsatzwachstum betrug +6,8%.

Sur les six premiers mois de l’année 2025, les ventes nettes du discounter non alimentaire Action atteignent 7,3 milliards d'euros, en augmentation de 17,9% par rapport à 2024. La croissance des ventes à périmètre constant a été de 6,8%.

Action, de non-food discounter, zag zijn netto-omzet in de eerste zes maanden van 2025 groeien tot €7,3 miljard, een stijging van 17,9% ten opzichte van 2024. De like-for-like omzetgroei bedroeg 6,8%.

Action, the non-food discounter, saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024. Like-for-like sales growth was 6.8%.

On 12 June, Action celebrated the opening of our first distribution centre in Spain, located in Illescas.