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Today, non-food discounter Action announced its trading update for the first nine months of 2024. During this period, Action’s net sales increased to €9.6 billion (+20.9% compared to the same period in 2023). Like-for-like sales (excluding new stores) increased by 9.8%. After 4,000 price reductions in 2023 and 2024, Action’s sales growth is driven by a higher number of customers.

From today onwards, residents of Nola can enjoy Action’s unique formula, offering 6,000 good quality products across 14 categories (from toys and handicrafts to household products, gardening, DIY, and food), at the lowest price. Action introduces 150 new products every week, ensuring a relevant assortment that caters to various needs and preferences. Only one third of the product assortment is fixed and150 new products are introduced each week, which is a key component of our success and sets it apart from other retailers.

Les ventes nettes du S1 2024 ont augmenté de 20,1% (en comparaison avec la même période en 2023) pour atteindre 6,2 milliards d'euros (+9% à périmètre constant). La croissance des ventes est due à la vente de plus de produits aux nouveaux et anciens clients. Durant le premier semestre de l’année, Action a réduit le prix de plus de 1 300 produits, en plus des 2 500 réductions de prix déjà opérées l'année dernière. Sur les 6 derniers mois, Action a accueilli en moyenne plus de 17,3 millions de clients par semaine dans 2 685 magasins répartis dans 12 pays. De plus, le parc de magasins Action a bénéficié de l’ouverture de 119 nouveaux magasins durant le premier semestre 2024 et prévoit d’ouvrir 330 nouveaux magasins pour l’année 2024.

De netto-omzet groeide in het eerste half jaar naar € 6,2 miljard (+ 20,1%), in vergelijking met dezelfde periode in 2023. De like-for-like omzet steeg met 9,0%. De omzetgroei is te danken aan de verkoop van meer producten aan nieuwe en bestaande klanten. Action heeft tot dusver dit jaar meer dan 1.300 producten in prijs verlaagd, naast de prijsverlagingen van 2.500 producten vorig jaar. Action verwelkomde gemiddeld meer dan 17,3 miljoen klanten per week over de eerste zes maanden in 2.685 winkels in 12 landen. Action voegde in deze periode 119 nieuwe winkels toe en ligt op koers om dit jaar 330 nieuwe winkels te openen.

Half year net sales rose to €6.2 billion (+20.1% compared to the same period in 2023). Like-for-like sales increased by 9.0%. Sales growth is due to selling more products to new and existing customers. So far this year, Action has reduced more than 1,300 product prices, in addition to last year’s 2,500 price reductions. Action has welcomed 17.3 million customers a week on average over the past six months in 2,685 stores in 12 countries. Action added 119 new stores this period and is on track to open 330 new stores this year.

Het nieuwe filiaal in Waddinxveen opent in het Winkelcentrum Gouweplein. Het is het derde nieuwe Action-filiaal van 2024 in Nederland, nummer 416 in totaal. Bij de nieuwe winkel kunnen bezoekers de eerste twee uur gratis parkeren onder het winkelcentrum. Daarnaast is de locatie goed te bereiken vanuit Boskoop, Reeuwijk, een deel van Gouda en de omliggende gemeente Zuidplas. Het adres van de nieuwe winkel is Binnendoor 40.

In a recent test by consumer program Radar, Action A-Force Power Alkaline batteries came out on top! Students from the ROC College Westpoort examined 24 different brands of alkaline AA batteries. Action competed against brands such as Duracell, Sony and various private labels such as Kruidvat, Hema and Trekpleister. The result: our A-Force batteries deliver the most power for the lowest price.

Today Action launches its new product the ‘Brush Saver’ in all Action stores. The Brush Saver is a smart brush vacuum that keeps paint brushes in optimal condition and prevents them from drying out, making it possible to reuse again and again. This award winning invention has become the newest product on the shelves in The Netherlands from today. Action developed the product and made it ready to produce on a large scale.