Action opens its 900th store in France

●       Action opens a store in Carpiquet, near Caen (Normandie), bringing its total number of stores in France to 900

●       The retailer, which opened its first store in France in 2012, now employs more than 20,000 colleagues in France

Paris, 13 December 2025 – Action, the non-food discounter, today opens its 900th store in France, in Carpiquet (Normandie). The company opened its first store in the country in 2012, in Courrières (Hauts-de-France).

‘’We’re delighted to open our 900th store in France. This is an important achievement for us and a big step in our growth plans as more customers want to enjoy the unique Action experience. And we are not stopping there: we open two other stores today, one in Mirande and one in Saint Pierre d’Irube, to meet our customers’ demand in these cities”, explains Wouter De Backer, General Manager of Action in France. “Our success in France lies in the commitment and loyalty of our more than 20,000 colleagues there, which we are very proud of. I want to thank everyone who contributed: our employees, our customers, our suppliers, and everyone else who supported us.”

Action welcomes more than 20 million customers every week in more than 3,000 stores in 14 European countries. Customers visiting Action can enjoy its unique formula: a surprising range of 6,000 good quality and increasingly sustainable products, in 14 product categories offering everyday necessities and products that make life easier or more enjoyable (ranging from Laundry & Cleaning and Personal Care to Toys & Entertainment, Do-It-Yourself or Garden & Outdoor), always at the lowest price. Every week Action introduces 150 new products to keep the range relevant. More than two-thirds of all products cost less than 2 euros.

Action is continuously investing in product quality and sustainability. Action’s mid-term science-based greenhouse gas reduction targets are approved by SBTi. Action also maintains clear supplier and sourcing standards. Products are improved by reducing their carbon footprint and increasing their circularity. Examples include all Action-branded and white-label cotton products, that are sustainably sourced. All the timber used in our products came from sustainably managed forests, either under the FSC® or PEFC. All cocoa used in Action-brand products has been Fairtrade since 2022. In addition, the palm oil in Action’s own food and beverage products and candles is fully certified as sustainable.

Spacious and easily accessible, the new store is based in 14 Rue de Bellevue, in Carpiquet. The store measures 1024 square meters and is managed by a team of 16 colleagues. It is open from today onwards, from 9.00 am to 22:00 pm, Monday to Saturday.