milestone

Milan, 19 September, 2026 - the non-food discounter, is opening the 250th store in Italy today, in the city of Bari, its fifth in the province and the thirteenth in the Puglia region.

Ljubljana, 18 September 2026 – Action, the non-food discounter, is opening its first store in Slovenia today in the city of Velenje. Slovenia is the sixteenth country in which Action operates.

This morning, the company is opened the very first store on Sicily in the city of Biancavilla. It is only the second time Action opens a store on an island, with the first store situated on the Island of Texel in the north of The Netherlands. This new opening brings Action’s total number of stores in Italy to 231.

Bratislava, 28 May 2026 - Action, the non-food discount retailer, opens its 50th store in the Slovak Republic in the town Kosice, just a little over 3 years after the first store opening in Bratislava.

Action, the non-food discounter, opens its fourth distribution center (DC) in Poland today, located in Dunikowo, close to the city of Szczecin.

Action, the non-food discounter, is opening its first store in Croatia today in the city of Sesvete. Croatia is the fifteenth country in which Action operates.

Paris, 13 December 2025 - Action, the non-food discounter, today opens its 900th store in France, in Carpiquet (Normandie). The company opened its first store in the country in 2012, in Courrières (Hauts-de-France).  

Prague, 3 December 2025 - Action, the non-food discounter, opens its 100th store in the Czech Republic in Neratovice, less than five years after its first store opening, in Hradec Králové in 2020.

Action, the non-food discounter, is opening its first store in Romania today in the city of Pitesti. Romania is the fourteenth country in which Action operates.