Action confirms long-term partnership with Princess Máxima Center Foundation

Action has confirmed a long-term partnership with the Princess Máxima Center Foundation, supporting childhood cancer research, cure and care internationally. Action wants to contribute to the communities where we operate. We focus on children, as they are the future and we believe children deserve a safe and healthy start in life and this reflects that commitment.

Our partnership focuses on expanding international cooperation between the Princess Máxima Center, paediatric oncology centres and research centres in countries where Action operates. International collaboration is essential to continue improving care and research for children with cancer. By sharing knowledge and data, better treatments can be found more quickly and new perspectives for a cure can emerge.

The partnership now enters a new long-term phase, with Action’s contribution increasing as new stores, distribution centres and country offices open each year.