Action, the non-food discounter, is opening its first store in Switzerland today in Bachenbülach in the canton of Zürich. The second Action store will follow on 24 April in Martigny in French-speaking Switzerland. Switzerland is the thirteenth country in which Action operates.
For the third year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.
Action’s net sales increased by 22% to €13.8 billion. Like-for-like sales growth(excluding new stores) was 10.3%. Action’s sales growth was driven exclusively by more transactions. Thanks to higher net sales and continued cost discipline, Action was able to increase its operating EBITDA to €2,076 million, up 29% from the year before. Action added 352 stores and ended 2024 with 2,918 stores in 12 European countries.
Action and the Johan Cruyff Foundation share a common goal: to encourage children to get active. We established a strong partnership since 2022, supporting various sports initiatives like the largest street football club in the Netherlands for instance.
Non-food discounter Action today announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023. Like-for-like sales (excluding new stores) grew by 10.3% thanks to more customers visiting existing stores.
Today, non-food discounter Action announced its trading update for the first nine months of 2024. During this period, Action’s net sales increased to €9.6 billion (+20.9% compared to the same period in 2023). Like-for-like sales (excluding new stores) increased by 9.8%. After 4,000 price reductions in 2023 and 2024, Action’s sales growth is driven by a higher number of customers.
From today onwards, residents of Nola can enjoy Action’s unique formula, offering 6,000 good quality products across 14 categories (from toys and handicrafts to household products, gardening, DIY, and food), at the lowest price. Action introduces 150 new products every week, ensuring a relevant assortment that caters to various needs and preferences. Only one third of the product assortment is fixed and150 new products are introduced each week, which is a key component of our success and sets it apart from other retailers.
Half year net sales rose to €6.2 billion (+20.1% compared to the same period in 2023). Like-for-like sales increased by 9.0%. Sales growth is due to selling more products to new and existing customers. So far this year, Action has reduced more than 1,300 product prices, in addition to last year’s 2,500 price reductions. Action has welcomed 17.3 million customers a week on average over the past six months in 2,685 stores in 12 countries. Action added 119 new stores this period and is on track to open 330 new stores this year.
Today Action launches its new product the ‘Brush Saver’ in all Action stores. The Brush Saver is a smart brush vacuum that keeps paint brushes in optimal condition and prevents them from drying out, making it possible to reuse again and again. This award winning invention has become the newest product on the shelves in The Netherlands from today. Action developed the product and made it ready to produce on a large scale.