Action, the non-food discounter, saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024. Like-for-like sales growth was 6.8%.

Action, the non-food discounter, opens its first distribution centre (DC) in Spain today, located in Illescas in the province of Toledo. With this 16th distribution centre in Europe, Action develops its supply chain in both Spain and Portugal. Since opening its first store in Spain at the end of 2022 Action continues to invest in development of the supply chain. Today, Action has 74 stores in Spain employing more than 1400 people. 

Action, the non-food discount retailer, opens its 3000th store in Europe, which is the 157th store in Italy, in the Italian town of San Rocco al Porto in the southern part of Lombardia.

Non-food discounter Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first quarter last year. Like-for-like sales growth was 6.2%. Action now welcomes an average of 19.7 million customers every week, 2.9 million more than in the same period last year.

Action, the non-food discounter, is opening its first store in Switzerland today in Bachenbülach in the canton of Zürich. The second Action store will follow on 24 April in Martigny in French-speaking Switzerland. Switzerland is the thirteenth country in which Action operates.

For the third year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.

Action’s net sales increased by 22% to €13.8 billion. Like-for-like sales growth(excluding new stores) was 10.3%. Action’s sales growth was driven exclusively by more transactions. Thanks to higher net sales and continued cost discipline, Action was able to increase its operating EBITDA to €2,076 million, up 29% from the year before. Action added 352 stores and ended 2024 with 2,918 stores in 12 European countries.

Action and the Johan Cruyff Foundation share a common goal: to encourage children to get active. We established a strong partnership since 2022, supporting various sports initiatives like the largest street football club in the Netherlands for instance.

Non-food discounter Action today announced its sales development for 2024. Net sales grew to €13.8 billion in 2024, up 21.7% from 2023. Like-for-like sales (excluding new stores) grew by 10.3% thanks to more customers visiting existing stores.