Zenova: award-winning sun protection

23 May 2025

Zenova: award-winning sun protection

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Action celebrates 3,000th store with limited-edition tote bag, proceeds donated to charity partners

05 May 2025

From today, customers can buy a limited-edition tote bag in all Action stores across Europe. The proceeds of this special tote bag will be donated to Action's international charity partners SOS Children's Villages and the Johan Cruyff Foundation. SOS Children's Villages and the Johan Cruyff Foundation are long term partners of Action to support children grow up in a safe and healthy environment.

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One minute of silence at Action

26 February 2025

On Thursday 20 February, Action lost two beloved colleagues in a fatal stabbing in one of our stores in the Czech Republic. We are shocked and deeply saddened by this senseless act of violence. Together with all Action colleagues, we would like to commemorate our deceased colleagues and take a stand against all forms of violence by observing one minute of silence. This will take place in all our stores, offices and distribution centres on Thursday 27 February at 10:00 CET. We ask for your understanding.

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Action opens its first store in Portugal

27 February 2024

Action, the fast-growing non-food discounter, opens its first store in Portugal on Thursday, February 29th. The company’s first Portugal store opens in Vila Nova de Gaia, in the Porto district, and more stores will open in other regions before the end of 2024. Portugal is the 12th country where Action operates.

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All Action Cotton is Responsibly Sourced

16 January 2024

Action has achieved a milestone by only using responsibly sourced cotton. This reflects our commitment to environmentally responsible and socially conscious practices. 99% of our cotton is sourced as Better Cotton, and 1% is sourced as organic cotton.

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Action opens its 2,500th store

16 November 2023

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

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Retailer of the Year Awards: consumers choose Action

29 September 2023

Action's dedicated focus on customer happiness is once again awarded. In the prestigious Retailer of the Year awards, organised across various European countries, Action emerged as a winner in multiple categories, affirming its status as a beloved retail destination for shoppers.

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Action opens its third distribution centre in Poland, in Zakroczym

14 June 2023

Action, the fastest-growing non-food discount retailer in Europe, officially opens its third distribution centre in Poland today, located in Zakroczym. This is Action's 13th distribution centre in Europe.

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Opening Action’s 5th distribution centre in France and 12th in total

01 June 2023

Today, Michel Illac, Mayor of Ensues la Redonne, Hajir Hajji, CEO of Action and Richard Delgenes, Supply Chain Manager Action Logistic, opened the company’s fifth distribution centre (DC) in France. With this DC located in Ensues la Redonne, Action is taking a new step forward and strengthens its supply in France to live up to its ambitions.

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