Fairtrade has started the on-the-ground implementation of its Living Income and Child Wellbeing Programme for cocoa in Côte d’Ivoire. This long-term programme marks a concrete next step in its partnership with Action, to help reduce the living income gap for cocoa farmers and strengthen child wellbeing in cocoa-growing communities.
We are proud to announce that our A-Force High Power Alkaline AAA batteries have been recognised by Testaankoop in Belgium as ‘Best Buy’.
Two of our Action favourites have been voted Best Product of the Year in the Netherlands 2025/2026: Teddy Care baby wipes regular and Spargo lemon household wipes. Both products highlight what Action stands for: good quality at the lowest price.
Zwaagdijk-Oost, 6 November 2025 – Action has been voted Best Retail Chain and Retailer of the Year 2025 by Dutch consumers. With its promise of small prices and big smiles, Action has once again won the hearts of the public.
This weekend, 750 Action colleagues and suppliers joined the TCS Amsterdam Marathon for the 10th year — and our first as co-sponsor.
We are happy to share that Action has been awarded by the F.A.Z. Institute as “Germany’s Most Desirable Employer 2025” in the non-food discounter category.
On 12 June, Action celebrated the opening of our first distribution centre in Spain, located in Illescas.
On 5 June we opened our 3,000th Action store. We celebrated this with our customers, colleagues, suppliers and partners.
Zenova: award-winning sun protection