Action is the favourite retail brand of France 2023
The distinction ‘Favourite Retailer France’ was awarded by consulting agency EY-Parthenon as part of their annual study, which was unveiled today.
In addition to this first place, Action also won in the ’Everyday products‘ category, confirming Action’s strong position in the daily lives of French people.
“This recognition is proof that the Action formula is very strong in France – especially if you think that we have only been active in France for ten years.” states Hajir Hajji, CEO of Action. “I am very proud of this award and of the entire French team.”Read the full press release here