Retailer of the Year Awards: consumers choose Action

Action’s dedicated focus on customer happiness is once again awarded. In the prestigious Retailer of the Year awards, organised across various European countries, Action emerged as a winner in multiple categories, affirming its status as a beloved retail destination for shoppers.

Hundreds of thousands of consumers cast their votes for their most beloved retail formats every year. As in previous years, Action’s convincing promise of ‘small prices, big smiles’ was again worth multiple awards from shoppers.

The Belgian public yesterday voted Action Best Department Store and also elected Action best retail chain in the Home Design category. The sustainably produced Hotel Royal towels were voted Product of the Year.

Best Department Store
In the Netherlands, Action was recently awarded Best Department Store again and is thus nominated for the overall title Retailer of the Year 2022/2023. The winner will be awarded in November.

The French public will announce its favourites on 11 October. Action is nominated in the Decoration & Gifts and Non-food Discounter categories there.

Action is proud to receive these awards, which reflect its continued dedication to offering quality products at affordable prices while fostering a delightful shopping experience for its customers. The recognition from consumers across different countries reaffirms Action’s position as a leading retail brand in Europe.