Did you know? Makeup at Action is vegan

Makeup that is good for the people and our planet. That is the high quality and vegan makeup line from our private label Max & More. Our vegan cosmetic articles do not contain animal ingredients at all including honey, milk, eggs etc. Our recently renewed assortment provides all the essentials for a flawless make-up routine. From eyeshadow to foundation and of course, Product of the Year in Belgium in 2021; the automatic Kohl pencil.

100% vegan

Gina working at Action in Cologne, Germany

“I was looking for a new mascara and whilst working at Action I saw the Max & More Volumizing Mascara for only €1,39. The brush looked promising and after using it for almost a year, I can really say I am a big fan of this makeup line. The large, flexible brush of the mascara catches every lash and creates a voluminous look. It holds up very well, even after a full day of work!