Madrid, 20 November 2025 - Action, the non-food discounter, opens its 100th store in Spain in Málaga, less than four years after its first store opening, in Girona in February 2022.

Zwaagdijk-Oost (the Netherlands), 13 November 2025 – Action, the non-food discounter, continued to deliver growth across Europe in the third quarter of 2025, despite softening consumer sentiment in Europe.

Action, the non-food discounter, is opening its first store in Romania today in the city of Pitesti. Romania is the fourteenth country in which Action operates.

Action, the non-food discounter, saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024. Like-for-like sales growth was 6.8%.

Action, the non-food discounter, opens its first distribution centre (DC) in Spain today, located in Illescas in the province of Toledo. With this 16th distribution centre in Europe, Action develops its supply chain in both Spain and Portugal. Since opening its first store in Spain at the end of 2022 Action continues to invest in development of the supply chain. Today, Action has 74 stores in Spain employing more than 1400 people. 

Action, the non-food discount retailer, opens its 3000th store in Europe, which is the 157th store in Italy, in the Italian town of San Rocco al Porto in the southern part of Lombardia.

Non-food discounter Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first quarter last year. Like-for-like sales growth was 6.2%. Action now welcomes an average of 19.7 million customers every week, 2.9 million more than in the same period last year.

Action, the non-food discounter, is opening its first store in Switzerland today in Bachenbülach in the canton of Zürich. The second Action store will follow on 24 April in Martigny in French-speaking Switzerland. Switzerland is the thirteenth country in which Action operates.

For the third year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study.