Action opens first store on Sicily in Biancavilla, in the province of Catania
- It is the 2nd store Action opens on an island – with the first one situated on Texel, in The Netherlands
- The new store in Biancavilla covers an area of 845 square meters and employs 19 new team members.
Milan, June 11th 2026 – Action, the non-food discount retailer, continues to welcome more customers in Italy. This morning, the company is opened the very first store on Sicily in the city of Biancavilla. It is only the second time Action opens a store on an island, with the first store situated on the Island of Texel in the north of The Netherlands. This new opening brings Action’s total number of stores in Italy to 231.
Starting from today residents of Biancavilla and its surroundings can enjoy the Action formula: a selection of 6,000 good quality and increasingly sustainable products in 14 product categories (ranging from toys and crafts to household products, and from gardening to DIY and food) at the lowest price possible. Action introduces 150 new products weekly, ensuring a relevant assortment catering to various needs and preferences. More than two-thirds of all products cost less than 2 euros.
“This opening in Biancavilla, in the province of Catania represents a significant milestone for Action, four years after introducing our first store in Italy. Sicilian inhabitants have asked us for a store for a long time already and we are happy that we can now bring the Action formula closer to them. Our success is built on a strong formula and the commitment and engagement of our teams, of which we are very proud. I want to thank everyone who contributed to this achievement: our customers, our colleagues, our suppliers, and everyone else who supported us”, says Maurizio Oprandi, General Manager for Action in Italy.
Action is continuously investing in product quality and sustainability, actively reducing greenhouse gas emissions from its own operations. Initiatives include eliminating gas connections from its stores by the end of 2024 and using LED lighting in all shops.
Furthermore, clear supplier and sourcing standards are adopted. Products are optimized by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and white-label cotton products, which are sustainably sourced: 99% under the Better Cotton program and the remaining 1% as organic cotton. 100% of the timber used in our products comes from sustainably managed forests, certified FSC® or PEFC. All cocoa used in Action-brand products has been Fairtrade certified since 2022.
Spacious and easily accessible, the new store measures more than 845 square meters. Action hired a team of 19 colleagues to manage the store. The store is located in Biancavilla, in via dei fiori. The store is open from today onwards, from Monday to Sunday from 8:30 am to 21:00 pm. The first 50 customers received a voucher of 5 euro.