Action voted Favourite French Retailer for 2026

Paris, April 2nd, 2026 – For the fourth year in a row, Action, the non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual “Favourite French Retailer” study.

“We are delighted that consumers in France value shopping at Action. They visit our stores regularly to make smart choices and find everyday necessities and good‑quality products that enrich their everyday lives , always at the lowest possible price. This recognition confirms our commitment to always putting our customers first” states Robin Roy, General Manager of Action in France. “We are honored to receive this prestigious distinction for the fourth consecutive year and would like to thank everyone who contributed to this achievement: our loyal customers, our colleagues in stores who serve them each and every day , and our suppliers.”

In addition to this first place, Action is also the winner in the “Daily products” category, a confirmation of Action’s strong position in the daily life of French people, who enjoy the Action formula: across all countries an average of 21.6 million customers visit Action stores every week.
Action offers 6,000 products in 14 categories at the lowest price, of good quality and increasingly sustainable . Products are A-brands, supplier brands or private labels. More than two-thirds of sold products are priced below €2. And Action introduces 150 new products every week to keep its range relevant, enabling to adapt to changing customer demands quickly.

Action in France

Action opened its first store in France in Courrières in 2012. The non-food discounter now counts 916 stores in France and hires more than 21,000 employees in the country. Action also operates 5 distribution centers in France, with a 6th one planned for this year.

Good quality at the lowest prices, increasingly sustainable

Action has also set science-based near-term targets for greenhouse gas reduction that are approved by the Science Based Targets initiative. The company aims to reduce the emissions from its own operations (scope1 and 2) by 75% by 2030 compared to base-year 2021.
Action continues to invest in product quality and sustainability, maintaining clear supplier and sourcing standards through its Ethical Sourcing Policy (ESP). These continued efforts have resulted in over 99% certified sustainable sourcing for the cotton, timber, cocoa, coffee, and palm oil used in Action’s in-scope private and white-label products.