22 May 2026 Posted in Action News

Zenova sunscreen awarded with multiple prizes in Belgium and the Netherlands

Zenova’s sunscreen with SPF50 has been voted Best Buy in the category sunscreen with SPF50 in both Belgium and the Netherlands by independent consumer organisations Testaankoop and respectively Consumentenbond. In the Netherlands, the sunscreen was also awarded Best in Test in the same category.

Consumentenbond praised the high UV-A and UV-B protection. The sunscreen has also been found to be easy to use and comfortable on the skin.
The panel by Testaankoop in Belgium concluded our Zenova SFP50 sunscreen was named the most affordable sunscreen with the highest protection. This is the third year in a row our Zenova products have been awarded with Best Buy in Belgium.

Action offers high-quality and durable products at the lowest price possible, never compromising on product quality. Our team continues to improve the formula of the Zenova sunscreen products every year, to ensure easier use, more comfort and higher quality protection. Action is therefore proud of the recognition through these awards.

Renewed, sustainable composition

As part of the Action Sustainability Pillar, we believe summer necessities should combine good quality and low prices with responsible production. That’s why our Zenova suncare range is made with either 100% RSPO-certified palm oil or does not contain palm oil at all. All Zenova products have been reformulated to be microplastic-free, vegan, and enriched with vitamin E. The packaging has also been improved: bottles and tubes are now made from at least 50% recycled plastic.

The updated formulas are suitable for all skin types and contain high-quality ingredients that are both effective and gentle on the skin. In addition, Zenova’s sunscreen products are developed with a focus on sustainability. Together, these improvements show how the Action Sustainability Programme continues to improve products for our customers with less impact on the environment.