Action wins 7 Best Product of the Year awards!
We are proud to share that 7 of our Action products have been chosen as Best Product of the Year 2026-2027 in Belgium! These awards are based on consumer votes, which highlights how much our customers value our products. All these products highlight what Action stands for: good quality products that make daily life a little easier, more fun and affordable. See our award-winning products below:
- Hotel Royal Duvet cover is made from cotton satin: super soft, moisture-absorbing, and temperature-regulating. The fabrics in this duvet are part of the Better Cotton Initiative (BCI).
- Palazzo Coffee pads regular is rainforest Alliance certified coffee, meaning it’s good for both you and the environment.
- Superfinn Washing Detergent white is based on a vegan formula without microplastics, and works from 20 degrees Celsius.
- Teddy Care baby wipes Sensitives are super soft yet strong, made from 100% plant-based fibres, dermatologically tested, fully recyclable, and gentle for your little one and kind to the planet.
- Max&More setting powder is based on a vegan formula, mattifies and evens out your look, to make sure your makeup stays perfect all day.
- Comfibeds microfibre pillow is a soft pillow, made with an anti-allergic filling of 600 grams soft microfibers, perfect for a great night’s sleep.
- Spargo Floor mop with spray function is made of 52% recycled plastic and has a 500 ml reservoir for the optimal clean without the need for a bucket.
These wins show exactly what Action is all about: good quality products at the lowest prices. We are proud that this is appreciated by our customers and this motivates us to continue offering good quality products that are increasingly sustainable at the lowest prices.
A big thank you to all our colleagues and of course all our customers, who voted and trust our products every day!