We are committed to delivering products that go beyond just compliance with safety and quality standards. We promote social and environmental benefits while ensuring our products remain accessible and affordable. We also work to increase product circularity – and reduce the harmful effects of packaging on the environment. By using more renewable materials and reducing packaging waste, we’re working towards a more sustainable future.
Many of our products are made using natural materials. We have a responsibility to use these resources in a sustainable way. We are committed to certifying all cotton, cocoa, timber, coffee and palm oil used in Action’s private and white label products sustainably.
These certifications are printed on product labels or packaging, allowing our customers to instantly recognise that the materials have been sustainably sourced.
These certifications apply to more than 99% of Action’s private and white label products for products in scope based on characteristics like type, weight and volume sold.
We source only from suppliers who respect human and labour rights. Across our extensive global supply chain, we require full transparency from our private and white label suppliers, ensuring they follow Action’s sourcing policies. In 2025, we conducted 2,739 assessments – including social audits and spot checks – covering over 96% of factories in risk countries, as defined by the amfori BSCI Country Risk Classification. By tracing products back to their original factories and regularly assessing their social and environmental practices, we help drive real, positive impact across our supply chain.
Read more about our policies for Responsible SourcingMoving to sustainable packaging is an important part of our efforts to minimise our impact on the environment. We are committed to reducing packaging waste by decreasing both the amount and weight of our packaging.
We are eliminating non-recyclable packaging and replacing plastic where possible with more sustainable materials, such as fibre-based materials or FSC or PEFC-certified paper and cardboard.
In 2025, we also phased out the use of hard-to-recycle PVC and black plastics in our packaging, and are working with suppliers to ensure compliance with the EU’s future packaging regulation.
All Action’s primary packaging (the packaging in direct contact with the product) is now fully recyclable, and all cardboard used in packaging of Action’s private and white label products is certified sustainable.
When we buy a product, we consider its circularity – i.e., how much recycled material it contains, or whether the product itself is recyclable. The more recyclable our products, the less goes to waste.
In 2025, we increased the use of recycled plastics in a selection of our products to 37%, above our target for the year of 35%. From 2026, all the recycled plastic we use in Action’s private and direct sourced import products will be independently certified under the Global Recycled Standard or Recycled Claim Standard labels.