Action has been voted Best Retail Chain and Retailer of the Year 2026 by Dutch consumers for the second time in a row. With good quality products for the lowest price, Action continues to be the favourite retailer of Dutch consumers.
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Running together for Amsterdam UMC – Cancer Center Amsterdam raises €330,000
Over the past weekend, almost 1,000 Action colleagues and suppliers raised an incredible €330,000 during the TCS Amsterdam Marathon in support of vital cancer research at Amsterdam UMC – Cancer Center Amsterdam!
Action inaugure son sixième centre de distribution en France
Action, le discounter non-alimentaire, inaugure aujourd’hui son sixième centre de distribution en France, situé à Onnaing (Nord).
Action opens sixth distribution center in France
Action, the non-food discounter, opens its sixth distribution center (DC) in France today, located in Onnaing (Nord).
Johan Cruyff Foundation and Action open first Cruyff Court in Germany
Action and the Johan Cruyff Foundation share a common goal: getting children moving. We have worked together since 2022, with Action supporting a range of the Cruyff Foundation's initiatives, including FC STRAAT, the largest street football competition in the Netherlands.
Action wins category award for Best Retail Chain of Belgium 2026-2027!
Action has been voted Best Retail Chain in the Department Store category in the Belgian 'Retailer of the Year’ awards!
Action achieves a triple Retailer of the Year win in Germany and a double win in Austria!
Action had been recognised as Retailer of the Year in the Non-Food Discounter category in both Germany and Austria, marking the fifth year in a row that we have received this recognition.
Action celebrates the opening of its 250th store in Italy, in the city of Bari
Milan, 19 September, 2026 - the non-food discounter, is opening the 250th store in Italy today, in the city of Bari, its fifth in the province and the thirteenth in the Puglia region.
Action opens first store in Slovenia in Velenje
Ljubljana, 18 September 2026 – Action, the non-food discounter, is opening its first store in Slovenia today in the city of Velenje. Slovenia is the sixteenth country in which Action operates.