The essence of Action: small prices, big smiles

Half year net sales rose to €6.2 billion (+20.1% compared to the same period in 2023). Like-for-like sales increased by 9.0%. Sales growth is due to selling more products to new and existing customers. So far this year, Action has reduced more than 1,300 product prices, in addition to last year’s 2,500 price reductions. Action has welcomed 17.3 million customers a week on average over the past six months in 2,685 stores in 12 countries. Action added 119 new stores this period and is on track to open 330 new stores this year.

Today Action launches its new product the ‘Brush Saver’ in all Action stores. The Brush Saver is a smart brush vacuum that keeps paint brushes in optimal condition and prevents them from drying out, making it possible to reuse again and again. This award winning invention has become the newest product on the shelves in The Netherlands from today. Action developed the product and made it ready to produce on a large scale.

Action, the non-food discount retailer, opens its 3rd Parisian store, today to meet growing demand. This latest opening brings the total number of Action stores in France to 807.

For the second year in a row, Action, the fast-growing non-food discounter, is elected Favourite French Retailer by the consulting agency EY-Parthenon as part of their annual " Favourite French Retailer" study, which is unveiled today.

In 2023, Action's net sales increased by 27.8% to €11.3 billion, largely as a result of like-for-like sales growth of 16.7%. Action added 303 new stores and operated a total of 2,566 stores in 11 countries. Operating EBITDA increased by 34% to €1,615 million. Action created 8,988 jobs and employed 69,040 people of 155 different nationalities.

Action, the fast-growing non-food discounter, opens its first store in Portugal on Thursday, February 29th. The company’s first Portugal store opens in Vila Nova de Gaia, in the Porto district, and more stores will open in other regions before the end of 2024. Portugal is the 12th country where Action operates.

Action, the non-food discounter, realised net sales of €11.3 billion in 2023, up 27.8% from 2022. The like-for-like sales growth of 16.7%, mainly due to more customers shopping in existing Action stores, demonstrates the strength of the Action formula. Action added 303 new stores in 2023. The company now welcomes an average of 15.3 million customers a week.

Action has achieved a milestone by only using responsibly sourced cotton. This reflects our commitment to environmentally responsible and socially conscious practices. 99% of our cotton is sourced as Better Cotton, and 1% is sourced as organic cotton.

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

Action, the fastest-growing non-food discounter in Europe, passes the 2,500th store mark with the opening of a new store in Madrid, Spain today.

Every week Action welcomes millions of price-conscious customers to its stores. Net sales for the first nine months of 2023 rose to €7.9 billion (+30.5%) as a result of Action's rapid international expansion and strong growth in existing stores. In the first nine months of 2023, Action added 153 new stores. The total number of stores grew to 2,416 in 11 European countries. The growth of existing stores (like-for-like) was 19.2%.

In the city of Elblag, Action opened its 300th store in Poland on October 26. Action, the fastest-growing non-food discounter in Europe, opened its first store in Poland in 2017 in Leszno.

Action opened its first store in the city of Rome on Thursday 19 October. This illustrates its strong expansion in Italy, reaching 50 stores and 1,000 employees in the country.

Action is pleased to announce the extension of its partnership with SOS Children's Villages, starting from January 1, 2024, for a period of 3 years. This partnership, which began in 2018, has proven to be a powerful collaboration dedicated to the well-being of vulnerable children worldwide.

Action's dedicated focus on customer happiness is once again awarded. In the prestigious Retailer of the Year awards, organised across various European countries, Action emerged as a winner in multiple categories, affirming its status as a beloved retail destination for shoppers.

Action, the fastest-growing non-food discount retailer in Europe, officially opens its third distribution centre in Poland today, located in Zakroczym. This is Action's 13th distribution centre in Europe.

Today, Michel Illac, Mayor of Ensues la Redonne, Hajir Hajji, CEO of Action and Richard Delgenes, Supply Chain Manager Action Logistic, opened the company’s fifth distribution centre (DC) in France. With this DC located in Ensues la Redonne, Action is taking a new step forward and strengthens its supply in France to live up to its ambitions.

Today, 24 May, we opened our 100th store in Austria! This store opened in capital city Vienna and is the 22nd store here. Action has been active in this country since 2015.

All of Action’s own brand cocoa products are made from sustainably grown and Fairtrade-sourced cocoa beans. This applies to all our fixed and seasonal assortment of chocolate. We are very proud of this achievement and we believe that we have the scale and opportunity to provide our customers with good quality, sustainable products at the lowest price possible.

Zenova's octocrylene-free sun milk for sensitive skin with SPF30 has been voted Best Buy and Best of Test in the category sun milk with SPF30 in Belgium. In the Netherlands the sunscreen was awarded Best Buy, Best in Test and Green Choice by the Consumers' Association (Consumentenbond) in the same category. Action’s Zenova products have a new sustainable formulation and are available from €2.39.

Today, Mr Cédric Roussel, Member of the third constituency of Alpes-Maritimes, Mr Franck Martin, Municipal Councillor Delegate for Trade and Markets of Nice and Mr Wouter De Backer, General Manager of Action in France, inaugurated the 500th Action store in France in Nice at the Nice Valley shopping centre.

Today Action will open its 100th store in Germany, in Lampertheim, while next week’s opening of a new store in Grenoble will bring the total number of French stores to 200. Action remains focused on international expansion and plans to open more stores before the end of the year. 

Sander van der Laan, CEO Action, commenting on the 2015 results “Since the day I joined, I was struck by the energy, pride and enthusiasm of my colleagues, whose drive to grow the business and improve the customer experience has made Action the company it is today.