The essence of Action:
small prices, big smiles.
With one small first store, we started 30 years ago in Enkhuizen, the Netherlands. Action is the fastest growing non-food discounter in Europe, offering an ever changing variety of approx. 6,000 products in more than 2,300 stores to more than 14 million customers every week. In addition, each week another 6.5 million consumers visit the Action.com website. Action employs over 60,000 people in 11 countries with over 136 different nationalities. While offering our constantly surprising assortment at the lowest prices, we continue to improve our products in terms of quality and sustainability. The promise of Action: small prices, big smiles.